Sharing Vs Caring

Sharing is caring? In these COVID-19 times? As the shift from traditional car ownership to shared mobility is rapidly approaching, we are now stuck with COVID-19. We all know the…

Continue Reading Sharing Vs Caring

Corona Virus – We Will Win

The way we live has now changed, may not be forever. But, for a brief period of our lives. Many things changed since the last pandamic over a hundred years…

Continue Reading Corona Virus – We Will Win

Steering Wheel

Are you Still Using your 'Steering Wheel'? Lucky you! When fully autonomous cars hit the road in the near future, have you ever thought what happens to your steering wheel?…

Continue Reading Steering Wheel

Appearance

'Appearance Vs Disappearance' Disruptions became normal events of a day in these times. If you resist the change, the customers will change you. We hear a lot of scary and…

Continue Reading Appearance

Mobility

'Mobility is the sign of life' Going places is part of life. From cradle to grave, we keep moving for learning, work, pleasure and experiences. Every part of life requires…

Continue Reading Mobility

New Ride

Are you ready for the new ride? Getting connected is good, but how well you and your customers are prepared for the disruptive technologies that will be going to shake…

Continue Reading New Ride

Form and Function

Does ‘Form’ really follow the ‘Function’? With over 16,000 parts, modern automobile is the most complex and complicated piece of engineering marvel. Although its prime objective is to move people…

Continue Reading Form and Function

The X factor

With a given money, you can choose to buy from a range of cars. But, what is that ‘desirability’ drives the sales of a particular manufacturer’s model? Automotive industry now…

Continue Reading The X factor