With a given money, you can choose to buy from a range of cars. But, what is that ‘desirability’ drives the sales of a particular manufacturer’s model? Automotive industry now dominated by various players: the established, the reputed and the newly borne. All compete with each other in terms of cost, quality and reliability. An Engineering solution is easy to achieve, if you have experience and expertise or have money to buy that expertise. What you cannot buy is the heritage and the skill to produce the ‘Form’ that creates urge or desire to buy an automobile. iConix Design Ltd is not only fluent in Engineering solutions for complex problems, but also got a keen eye to offer ‘aesthetic’ or ‘appealing’ alternatives to make the products desirable. This niche skill makes us unique and puts in front as their first choice.