Design is for Desire?
I am an engineer, not much to do with either engines or water (‘neer’ is water in the oldest South Indian languages). Simply put an engineer is the one who uses ‘ingenuity’ in solving problems.
As an engineer, numbers are my oxygen. Most of my decisions are data driven. Crunching numbers to compare and present solutions for day to day or protracted complex problems.
Numbers do not lie, they clear the confusion and aid faster decision making.
If you don’t understand numbers, you will be left behind in achieving your financial goals. For money matters,ability to deal with numbers is a primary qualification.
Apart from knowledge in calculations using numbers, engineers are also expected to be conversant with systems to carry out the ‘Design’ process for providing products (physical or virtual) and services that not only solve the defined problems, but also enhance our lives.
Numerals in Design
If you are in manufacturing, you would come across the catchy acronyms like DFA/MA (design for assembly and manufacturing), DFR (design for reliability), etc.
Most products and digital solutions also use the terms like UX and DFC (user experience and Design for Customer). The parameters like ease of use and appeal to own a product are carefully inbuilt in the design process.
The ultimate goal of any company (or a business) is of course to create ‘CASH’ or profits.
Giant OEMs actively pursue technologies and ideas to save money and generate monumental amounts of money to please the shareholders (can we coin another acronym called DFS – design for shareholders?)
Shift in Design Thinking
Can we, in this New Year, think for a minute about DFPE?
Let me elaborate that funny acronym, it is Design for Planet Earth.
Planet earth might not appear to be in immediate danger, but day by day it is showing the signs of fatigue. All that Attenborough (David is his first name) claims may not be true today, but one day our future generations will face this grim reality.
If you are a CEO (or the authority in Design) of a business, you don’t like to be a Nero to fiddle with your profits while the Planet Earth is, literally, burning.
Please think about our beautiful blue (or green?) planet and keep it a place for all to happily live.
How can you contribute?
Think of the effects of WHATEVER you do in running your business, whether it’s function, processes, or even packaging, think how your actions affect our Planet Earth. Please?
Can I suggest this simple, easy and cost effective act to provide immense relief to our CO2 footprint on this planet?
Donate 5% of your profits to grow trees wherever possible, particularly in developing countries. That will really change the world for good and enhance the lives of all the living species on the planet.
Do you agree?