British design is renowned for its innovation, craftsmanship, and unique blend of tradition and modernity. The products borne out of British Designers stand out in the world markets museums. Rooted…
Class 'A' Surfacing - All that glitters may not be gold. But, what’s the point in showing off your gold if it does not glitter?Class ‘A’ Surfacing is an important…
Imagination differentiates between the ordinary and the acclaimed. From ancient artefacts to the contemporary desirable products, Designers’ imagination contributed immensely. Creative processes involve imagination. Right from form, theme and function…
If ‘cash’ is king in finance and ‘content’ is king in web publishing, then definitely ‘geometry’ is God in Product Design. And data is supreme in IT systems. The objective…
Design is for Desire? I am an engineer, not much to do with either engines or water (‘neer’ is water in the oldest South Indian languages). Simply put an engineer…
‘Looks are deceiving’, they say. The same ‘they’ also preach ‘if something looks and feels good then it is also good’. Confused by contradicting catchphrases? In this makeshift world of…
'Appearance Vs Disappearance' Disruptions became normal events of a day in these times. If you resist the change, the customers will change you. We hear a lot of scary and…
Does ‘Form’ really follow the ‘Function’? With over 16,000 parts, modern automobile is the most complex and complicated piece of engineering marvel. Although its prime objective is to move people…
With a given money, you can choose to buy from a range of cars. But, what is that ‘desirability’ drives the sales of a particular manufacturer’s model? Automotive industry now…